How Businesses Die

I have on my desk the book Battle of the Band Names by Burt Bull, and it is literally a book that lists band names. It's subtitle is "The Best and Worst Band Names Ever (and all the briliant, colorful, stupid ones in between." It's a list of band names with an art director who's gone wild. Someone published a list of band names. The Alarm Clocks - how wacky! Junior Murvin - those reggae guys must be high! Mojave 3 - is this some kind of joke?!