Yesterday, I received an email from the Obama campaign asking people to sign up receive a text message with the name of his vice presidential choice when he selects him. When I followed the link - what the hell? - there was no way to say I wanted to receive the VP text without also agreeing to receive other text messages from the campaign.
It's a good sign that his campaign recognizes the impact of texting and a text number database, but like the Win a Dinner with Obama campaign, it's cheesily bait-and-switch to dangle the prospect of finding out his choice for VP to get your digits.
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