Words to Live By

Funny - I'm sitting right now in a "Professional PR 101" session, an urban/hip-hop-oriented seminar/educational event put on by a PR agency (don't have the name in front of me - a PR mistake, I'd say). The panel has spent much of the last half hour emphasizing professionalism, which is good. Oddly, the agency that put the event together called and mispronounced the names of two invited members of our editorial staff - referring to "Jan" as "Jane." The email press release was similarly full of vague connections, but it didn't have basic information like a schedule. The information coming from the panel all sounds right, but the shaky effort by the PR agency might be the reason there are only 25 people here.